Broadcast monitoring
Live todayThe airwaves never stop. Neither does Spotwise.
Your market is broadcasting around the clock — every ad, every sponsorship, every brand mention a potential opening. Spotwise listens to every station you care about, continuously, and turns raw airtime into a structured pipeline of sales signals. No manual listening. No sampling. No missed openings.
What it is
Continuous listening, structured into signal.
Real-time broadcast monitoring is the automated, continuous tracking of everything that airs — every ad, brand mention, and keyword, captured the moment it happens.
For a broadcast sales team, monitoring is the foundation of competitive intelligence. Knowing what is being said on the airwaves — by whom, how often, on which stations — is the difference between reactive selling and proactive, data-backed revenue work.
Spotwise ingests live audio from your chosen stations and processes every second of broadcast with AI. The result is a continuously updated intelligence feed: every ad, every sponsor mention, every relevant keyword in your market, transcribed and classified in real time — in 92+ languages.
- Configure your stations
Add the stations you want to monitor. Spotwise tracks any live-streaming broadcast station, in any market, in any language — with no fixed limit on station count.
- Continuous ingestion
Spotwise begins analysing live audio immediately. Every second of broadcast is processed — no sampling, no listening windows, no gaps.
- Detection & classification
Ads, brand mentions, sponsorships, and keywords are detected, timestamped, attributed to the right station, and stored in your searchable ad library.
- Alerts & delivery
Your alert rules trigger instant notifications the moment a target brand or keyword airs. Your dashboard updates live with every new event.
Capabilities
Built for sales teams, not archives.
Monitoring tools built for compliance stop at the recording. Spotwise is built to turn what aired into something your team can sell with.
- Always-on station monitoring
- Every configured station, 24/7, without interruption. No listening windows, no batch uploads. Your monitoring never sleeps — even when your team does.
- Keyword & brand alert engine
- Set rules for brands, categories, or keywords. The moment a configured term airs on any monitored station, your team gets the alert — and the shortest possible response window.
- Broadcast event timeline
- A complete chronological log of every detected event. Filter by date, station, brand, or type to reconstruct any period of broadcast history and spot patterns and seasonal movements.
- Multi-station unified dashboard
- Dozens of stations, one filterable view. All broadcast intelligence from every monitored market, consolidated — a complete picture at a glance.
Who it serves
Built for the people who sell the airtime.
Radio sales teams
Every ad on a competitor station is a pitch aimed at a brand already spending on radio. Monitoring makes sure your sellers see every one of those signals — while the campaign is still running.
Commercial leadership
The full scope of market activity — which brands air where, how often, in which categories — in one view. Data-backed competitive conversations instead of anecdotes.
Multi-market groups
Spotwise monitors across countries and languages simultaneously. One platform for the real diversity of European broadcast — not just the large English-language markets.
Why it matters
Monitoring that pays for itself in pipeline.
Every broadcast becomes a sales signal
Each competitor-station ad is an unanswered sales pitch directed at a brand already buying broadcast. Monitoring captures every one of those signals — and your team acts before the competition does.
No more manual listening
One seller cannot listen to ten stations at once. Spotwise processes every station, every second, with perfect consistency — and your team spends the recovered hours selling.
First to know, first to act
Campaign launches, seasonal spikes, and advertiser churn all happen on the airwaves before they appear in any report. Real-time monitoring means your team moves first.
A richer competitive picture
Which brands competitors carry, how often their ads run, which categories dominate their airtime — concrete material for pitches that close at a higher rate than anecdotes.
Hear it yourself
See your market, monitored live.
Book a demo and we will run Spotwise against the stations you already compete with.
Common questions
What teams ask about broadcast monitoring.
Related solutions
The next signal is already airing
Stop sampling the market. Hear all of it.
Somewhere on a competitor station, an advertiser your team has never called is on air right now. See what continuous monitoring finds in your market — with your stations, your numbers.