Who we are
Built by radio people, for radio people.
We didn't wander into broadcast from a generic monitoring market. We came from it. Spotwise was built by people who watched talented sellers drown in month-old reports — and decided to rebuild the commercial engine from the inside.
Trusted by broadcasters in 13 countries. Backed by 500 Global.
We saw the problem from the inside. Team backgrounds spanning if..., LEGO, EHR, and Microsoft — built by people who lived the commercial-radio grind.
The founders behind Spotwise came from broadcast. We'd seen what it costs a commercial team to run on stale data: pitches built on last month's numbers, deals lost to competitors who moved first, sellers spending hours on research that should take minutes.
The intelligence was there. The signal was in the airwaves. What was missing was a system that could hear it, draw the conclusion, and carry the work through to a booked deal.
That's what we set out to build. Not a faster version of the old playbook — a new one.
Sellers close deals. Spotwise does the work in between.
Intelligence should act. Not sit in a dashboard waiting to be interpreted. The moment an ad airs, the work begins — finding the buyer, drafting the pitch, queuing the pipeline update for your review.
Sellers should sell. Not copy-paste from spreadsheets, chase down contact details, or format the same brief again. Every hour spent on research is an hour not spent closing.
The machine earns trust. Numbers with method and confidence, conclusions tied to their sources, outputs the seller can put in front of a client without embarrassment. No mystery units. No black-box percentages.
Your sellers bring relationships, market knowledge, and creativity. Spotwise brings real-time intelligence, reach, and tireless execution. Together, they turn every ad on air into revenue.
countries, one mission.
Built in Latvia, operating across Europe and beyond — the same agentic platform, tuned to each market's stations, rate cards, and sales rhythms.
A dotted grid map of Europe with 13 highlighted market dots representing the countries where Spotwise is active: Latvia, Germany, United Kingdom, France, Spain, Austria, Netherlands, Sweden, Norway, Poland, Italy, Belgium, Denmark.
We hire for broadcast fluency, not just engineering skill.
We're a small team building infrastructure for an industry we care about. If you understand how commercial radio works — the pace, the relationships, the deals — and you want to shape what agentic media looks like, we'd like to hear from you.
The next race
See what agentic media looks like on your stations.
The old race was about who reports the fastest. The new one is about who defines what a media team can be. See it in your market, with your numbers.