Question 1

What exactly is Spotwise?

Accepted Answer

An agentic media platform for broadcasters. Spotwise hears every ad on air, turns that live signal into leads and decision-maker contacts, drafts the outreach, and stages it in your pipeline — so your sellers spend their time closing, not researching. Radio runs today, and your team stays in command of every move.

Question 2

Who is Spotwise for?

Accepted Answer

Broadcasters — the commercial side of radio and media groups. Ad sales teams use it to walk into every pitch knowing what is airing; commercial leaders use it to see market share, estimated spend, and team output in one place. It was built by people from radio and broadcast sales, for the way broadcasters actually work.

Question 3

Which channels does it cover today?

Accepted Answer

Radio is live and fully proven — every spot, sponsorship, and live-read, monitored 24/7 with full transcripts and audio. TV, podcast, and streaming are in early access, rolling out now. We only call a channel live once it is.

Question 4

What runs today, and what is still rolling out?

Accepted Answer

On radio, today: 24/7 monitoring with full transcripts and audio, estimated spend and market-share analytics, a lead list that fills itself, a decision-maker contact finder, and Spotty — the co-pilot that drafts research and outreach. TV, podcast, and streaming are in early access, rolling out now. The fully autonomous direction — agents that run media operations end to end — is where we are heading with our customers, not a switch we have flipped.

Question 5

Do we install anything, or run our own servers?

Accepted Answer

No. Spotwise is a managed cloud platform — your team works in the browser and updates arrive automatically. Monitoring runs on live audio streams, so there is nothing to wire into your playout system and no infrastructure to maintain on your side.

Question 6

How accurate is the ad-spend data?

Accepted Answer

Spend is always an estimate, and we label it as one — shown with its method and confidence level, modelled from panel data and rate cards. No mystery units, no black-box percentages. These are figures you can defend in front of a client.

Question 7

How does Spotwise estimate spend?

Accepted Answer

From what actually airs. Spotwise combines three detected signals — how often a spot runs, how long it is, and where and when it airs — with panel data and rate cards to model each advertiser's estimated investment. The method and confidence level travel with every figure. These are calibrated estimates for a sales conversation, not audited financial figures, and we label them that way on purpose.

Question 8

How quickly does a new ad show up after it airs?

Accepted Answer

Within minutes. A spot that airs now is detected, transcribed, and searchable on your dashboard in minutes — not overnight, not in a weekly batch. Alerts on the advertisers, categories, and stations you choose to watch fire the moment a match is found.

Question 9

Where do the decision-maker contacts come from?

Accepted Answer

When Spotwise detects an advertiser, it identifies the people behind the campaign — the marketing lead, the media buyer, the CMO — and surfaces enriched details: name, role, email, phone, and LinkedIn where available. Spotty finds the right person; your seller makes the call.

Question 10

How complete is the contact data?

Accepted Answer

Coverage is broadest across mid-to-large regional and national advertisers, where most broadcast budgets live. Enrichment is assembled from several signals, so completeness varies by market size and advertiser profile. Spotwise surfaces what it finds and flags what it could not resolve — your seller always knows where they stand.

Question 11

Can I search and replay everything that has aired?

Accepted Answer

Yes. Every detected ad is stored in a searchable library with its full transcript, original audio, timestamp, and station — searchable by phrase, brand, product category, or industry. You can reconstruct any advertiser's campaign history on any monitored station, and the archive deepens with every day of monitoring.

Question 12

Will the AI contact my clients on its own?

Accepted Answer

No. Spotty drafts; your seller decides and sends. Every pitch, every pipeline update, every action that touches a prospect waits for a human to review and approve it. That is not a limitation — it is how it is designed.

Question 13

How do I know Spotty won't make things up?

Accepted Answer

Spotty grounds every output in sources you can trace — the ad it detected, the contact it surfaced, the audience figures in your own account, and the knowledge your team loaded in. Estimated spend is always labelled as estimated, with its method shown. And nothing leaves your team until a person reviews it.

Question 14

What can Spotty actually see?

Accepted Answer

What Spotwise sees: live monitoring for your stations, estimated spend modelled from panel data and rate cards, the enriched contacts from the contact finder, and the internal knowledge your Media Engineer loads in — your USPs, case studies, and audience data. It does not touch your email or CRM until you explicitly connect them.

Question 15

Will the outreach actually sound like our team?

Accepted Answer

Yes — that is the point of the setup. Your Media Engineer captures your USPs, your market position, your tone, and your best plays, so Spotty drafts from your knowledge rather than a generic template. Each draft also references what the advertiser actually aired, so it reads as relevant, researched outreach.

Question 16

Can we teach it our way of selling?

Accepted Answer

Yes. Your Media Engineer turns your best plays — your prospecting sequence, your pitch structure, your competitive angle — into repeatable Skills the whole floor can run on demand. A Skill is a starting structure, not a rigid script: each seller adds their own target and context, then reviews and sends on their own terms.

Question 17

Is this replacing my sellers?

Accepted Answer

No. The relationships are yours. The close is yours. Spotwise takes the part of the day that was never really selling — the monitoring, the research, the first draft, the CRM update — and gives your team back the time and the intelligence to do what only they can. You decide, and you close.

Question 18

Do we have to replace our current tools?

Accepted Answer

No. Spotwise wires into the stack you already run — your CRM, planning systems, and panel data — so leads, decision-maker contacts, and drafted outreach land where your team already works. It adds a layer of intelligence and execution on top; it does not ask you to rip anything out.

Question 19

Does it work with the CRM we already use?

Accepted Answer

Yes. Spotwise syncs with the CRMs your team already operates in — new opportunities and enriched contacts flow in without manual export, and it checks for duplicates so existing clients and live deals never clutter the queue. Your Media Engineer configures the connection during onboarding.

Question 20

What does getting started look like?

Accepted Answer

Our Media Engineers embed with your team to tune Spotwise to your stations, your market, and the way you sell — wiring in your knowledge and turning your best plays into repeatable Skills the whole floor can run. You are not handed software and left to it.

Question 21

How long until we are up and running?

Accepted Answer

Onboarding is structured and guided by your Media Engineer — there is no integration you manage alone. Most teams are working inside the platform within a few weeks. We do not publish a fixed timeline, because every market is different, but we never leave you to figure it out yourself.

Question 22

Will my sellers actually adopt it?

Accepted Answer

That is the right question — and the reason Media Engineers exist. People from broadcast and sales embed with your team, configure Spotwise to your stations and market, and turn your best plays into Skills the whole floor can run. Adoption is part of the engagement, not an afterthought. Sellers use the tools that make their day easier, and Spotwise is built to be that tool from week one.

Question 23

What is a Media Engineer?

Accepted Answer

A person from broadcast and sales, assigned to your account. They map how your team already works, wire Spotwise into your stations and systems, turn your best plays into Skills, and stay involved as you ramp. We do not hand you software and walk away — the Media Engineer is how Spotwise gets tuned to the way you sell.

Question 24

Do we lose control of our data?

Accepted Answer

No. Your data stays yours. Your internal knowledge, client records, and CRM data are used to personalise Spotwise output for your team — not to train shared models, and never shared with another broadcaster. You set what Spotwise can see.

Question 25

Is our knowledge used to train AI for other customers?

Accepted Answer

No. The competitive intelligence, internal knowledge, and proprietary content you load in are scoped to your workspace and used only to ground your outputs. They do not inform outputs for any other customer.

Question 26

Is Spotwise GDPR-compliant?

Accepted Answer

Spotwise is an EU-based company, and our practices are designed to align with GDPR — how we collect, process, store, and handle personal data. If your organisation has specific data-processing requirements, write to us and we will walk you through them.

Question 27

Do you have SOC 2 or ISO certification?

Accepted Answer

We will not show you badges we have not earned, so you will not find SOC 2 or ISO logos here — we have not completed those certifications. If you are running an enterprise security review, write to us and we will answer your specific questions directly. There is more on our data & privacy page.

Question 28

How much does Spotwise cost?

Accepted Answer

Spotwise shares pricing on request. Plans are shaped around your market footprint and the stations you actually compete with, so the right number depends on your setup. Book a demo and we will walk you through it.

Question 29

What kind of results do broadcasters see?

Accepted Answer

Customer-reported: EHR Mediju Grupa generated €108K in new revenue and a 10×+ return in their first six months, by converting competitor advertisers their team could finally see in real time. Results depend on your team, your market, and how fast Spotwise is tuned to how you sell — your Media Engineer will give you a realistic picture before you commit.

Question 30

Who is behind Spotwise?

Accepted Answer

A team from radio, broadcast sales, and engineering — people who have lived how broadcasters operate. Spotwise is backed by 500 Global and trusted by broadcasters in 13 countries.

Question 31

How do we get started?

Accepted Answer

Book a demo against your own market — we will run Spotwise on the stations you actually compete with, so you see real detections, real contacts, and real drafted outreach from day one. If TV, podcast, or streaming is your channel, tell us and we will talk about early access.

Questions, answered.

Start with the basics. What Spotwise is, who it is for, and what runs today.

Numbers you can defend. Where the data comes from, how fast it lands, and how far you can trust it.

The judgment stays with your team. How Spotty works, what it can see, and where the human decides.

It fits the stack you already run. Integrations, onboarding, and how teams actually adopt it.

Your data stays yours. How we handle, scope, and protect what you load in.

Ready when you are. Pricing, proof, and how to see it on your own market.

See Spotwise on your own market.