We don't ship you software and leave.
Every Spotwise deployment comes with a Media Engineer — a person who sits between your sellers and the platform, maps how you work, wires in what you know, and turns your best plays into Skills the whole floor can run.
Former broadcast. Current change-makers. People who understand how a floor actually works — and translate that into a platform that earns trust from day one.
Media Engineers are people from broadcast and commercial sales who understand how a floor actually works — the rhythms of the morning meeting, the shape of a strong pitch, the shortcuts sellers take when the tools don't fit the way they think.
They are not a helpdesk. Not a consultancy. Not a training deck and a goodbye.
They embed with your team. They ask the questions your sellers have stopped asking because no tool ever listened long enough. They learn what a good week looks like on your stations, where the time disappears, and what the best sellers do differently — then they translate all of it into a platform that sounds like you, moves like you, and earns trust on the floor from day one.
Technology alone doesn't change how a commercial team works. People do.
Three steps to a platform that fits. Every engagement follows the same shape — map, wire, build. Then it stays with you as your market changes.
Map your operation
Your Media Engineer spends time with your sellers, your sales leadership, and your existing workflows before a single setting is touched. They learn how you prospect, how you pitch, what a strong week looks like, and where the friction quietly kills momentum. The platform shapes to what they find — not the other way around.
Wire your knowledge and USPs
Your station's audience story, market positioning, case studies, rate logic, and competitive edges — all of it moves into the platform's knowledge layer. So when Spotty drafts a pitch, it draws on your proof, your voice, and your differentiators. Not a generic template. Your argument, made faster.
Turn your best plays into Skills
Every commercial team has moves that work — the approach that wins the auto category back, the brief that always gets a meeting, the reactivation sequence that opens dormant accounts. Your Media Engineer encodes those plays as Skills: repeatable, one-click agentic workflows the whole floor can run — each one drafted by Spotty, reviewed and triggered by the seller. No reinventing the wheel. No relying on one senior seller's memory. The best plays, running for everyone.
Software doesn't change teams. People do.
Every broadcaster that bought a new platform in the last decade can tell you the same story. The tool launched. Training happened. Three months later, two sellers used it and the rest went back to what they already knew.
The gap was never the technology. It was the translation — between what the platform could do and the way the floor actually worked.
Media Engineers close that gap. They carry the change into the team, not just the software onto the server. They recognise what adoption looks like before it stalls — because they have sat on the other side of it.
The result is a commercial team that uses Spotwise the way it was built to be used. Not a tab they open when they remember to. The place where the working day starts.
Not installed. Embedded. Not launched. Running.
Spotwise is revolutionizing our radio ad monitoring! Finally, a tool that saves us valuable time while delivering top-tier AI accuracy and providing precise real-time insights. The perfect automation makes it easier than ever before!
Mario Mally · CEO, Antenne Vorarlberg
Meet your Media Engineer.
Tell us about your stations, your team, and the way you sell. We will show you what a tailored deployment looks like — and introduce the person who will make it work.