Privacy Policy

Last updated: June 3, 2025

This Privacy Notice for SIA SPOTWISE ("we," "us," or "our") describes how and why we might access, collect, store, use, and/or share ("process") your personal information when you use our services ("Services"), including when you:

Visit our website at https://spotwise.ai, or any website of ours that links to this Privacy Notice
Register for or use our self-service platform for real-time radio monitoring data
Engage with us in other related ways, including sales, marketing, or events

Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. We are responsible for making decisions about how your personal information is processed. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at hello@spotwise.ai.

Summary of Key Points

This summary provides key points from our Privacy Notice. Use the table of contents below to find more detail on any topic.

What personal information do we process?

When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us, the choices you make, and the features you use. We collect names, email addresses, company names, and payment data.

Do we process any sensitive personal information?

No. We do not process sensitive personal information such as racial or ethnic origins, sexual orientation, or religious beliefs.

Do we collect any information from third parties?

No. We do not collect any information from third parties.

How do we process your information?

We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We process your information only when we have a valid legal reason to do so.

With whom do we share your personal information?

We may share information in specific situations with specific third parties, including payment processors (Stripe) and analytics providers (Google Analytics, PostHog).

How do we keep your information safe?

We have appropriate organisational and technical processes in place to protect your personal information. However, no electronic transmission over the internet can be guaranteed to be 100% secure.

What are your rights?

Depending on your location, applicable privacy law may give you certain rights regarding your personal information, including access, rectification, erasure, and data portability. As an EEA-based service, we fully respect GDPR rights.

What Information Do We Collect?
How Do We Process Your Information?
What Legal Bases Do We Rely On to Process Your Personal Information?
When and With Whom Do We Share Your Personal Information?
Do We Use Cookies and Other Tracking Technologies?
Do We Offer Artificial Intelligence-Based Products?
How Long Do We Keep Your Information?
How Do We Keep Your Information Safe?
Do We Collect Information From Minors?
What Are Your Privacy Rights?
Controls for Do-Not-Track Features
Do We Make Updates to This Notice?
How Can You Contact Us About This Notice?
How Can You Review, Update, or Delete the Data We Collect From You?

1. What Information Do We Collect?

Personal information you disclose to us

In Short: We collect personal information that you provide to us.

We collect personal information that you voluntarily provide to us when you register on the Services, express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.

Personal Information Provided by You. The personal information we collect may include the following:

Names
Email addresses
Passwords
Company names and job titles (for business users)

Sensitive Information. We do not process sensitive information.

Payment Data. We may collect data necessary to process your payment if you choose to make purchases, such as your payment instrument number and the security code associated with your payment instrument. All payment data is handled and stored by Stripe. You may find their privacy notice at: https://stripe.com/en-lv/privacy.

Information automatically collected. We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, and information about how and when you use our Services. This information is primarily needed to maintain the security and operation of our Services and for our internal analytics and reporting purposes.

We use Google Analytics and PostHog to collect and analyse usage data. These services may set cookies or similar tracking technologies. Please refer to their respective privacy notices for more information.

All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.

2. How Do We Process Your Information?

In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law.

We process your personal information for a variety of reasons, depending on how you interact with our Services, including:

To facilitate account creation and authentication and otherwise manage user accounts. We process your information so you can create and log in to your account and keep it in working order.
To deliver and facilitate delivery of services to the user. We process your information to provide you with access to real-time radio monitoring data and related features.
To respond to user inquiries and offer support. We process your information to respond to your inquiries and solve any potential issues with the requested service.
To send administrative information. We process your information to send you details about our products and services, changes to our terms and policies, and other similar information.
To request feedback. We process your information when necessary to request feedback and to contact you about your use of our Services.
To send marketing and promotional communications. We may process your personal information for marketing purposes, where this is in accordance with your marketing preferences. You can opt out of our marketing emails at any time.
To protect our Services. We process your information as part of our efforts to keep our Services safe and secure, including fraud monitoring and prevention.
To identify usage trends. We process information about how you use our Services to better understand usage so we can improve them.
To save or protect an individual's vital interest. We may process your information when necessary to save or protect an individual's vital interest, such as to prevent harm.

3. What Legal Bases Do We Rely On to Process Your Personal Information?

In Short: We only process your personal information when we have a valid legal reason to do so under applicable law.

The General Data Protection Regulation (GDPR) requires us to explain the valid legal bases we rely on in order to process your personal information. We may rely on the following legal bases:

Consent

We may process your information if you have given us permission to use your personal information for a specific purpose. You can withdraw your consent at any time by contacting us at hello@spotwise.ai.

Performance of a Contract

We may process your personal information when we believe it is necessary to fulfil our contractual obligations to you, including providing our Services or at your request prior to entering into a contract with you.

Legitimate Interests

We may process your information when we believe it is reasonably necessary to achieve our legitimate business interests, including to:

Send users information about special offers and discounts on our products and services
Analyse how our Services are used so we can improve them to engage and retain users
Diagnose problems and/or prevent fraudulent activities
Understand how our users use our products and services so we can improve user experience

Legal Obligations

We may process your information where we believe it is necessary for compliance with our legal obligations, such as to cooperate with a law enforcement body or regulatory agency, exercise or defend our legal rights, or disclose your information as evidence in litigation in which we are involved.

Vital Interests

We may process your information where we believe it is necessary to protect your vital interests or the vital interests of a third party, such as situations involving potential threats to the safety of any person.

4. When and With Whom Do We Share Your Personal Information?

In Short: We may share information in specific situations and with specific third parties.

We may need to share your personal information in the following situations:

Business Transfers

We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

Service Providers

We may share your information with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf and require access to such information to do that work. These include: Stripe (payment processing), Google Analytics (usage analytics), and PostHog (product analytics). We ensure all such parties are bound by appropriate data processing agreements.

Business Partners

We may share your information with our business partners to offer you certain products, services, or promotions.

We do not sell your personal information to any third parties. We do not share your personal information with advertising networks for the purpose of serving targeted advertisements on third-party platforms.

5. Do We Use Cookies and Other Tracking Technologies?

In Short: We may use cookies and other tracking technologies to collect and store your information.

We may use cookies and similar tracking technologies (like web beacons and pixels) to gather information when you interact with our Services. Some online tracking technologies help us maintain the security of our Services and your account, prevent crashes, fix bugs, save your preferences, and assist with basic site functions.

We use the following analytics and tracking tools:

Google Analytics: to understand how visitors interact with our website. Google Analytics may set cookies on your device. You can opt out via Google's opt-out browser add-on at https://tools.google.com/dlpage/gaoptout.
PostHog: to analyse product usage and improve user experience. PostHog processes data in accordance with its own privacy policy.

Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Notice, available on our website.

6. Do We Offer Artificial Intelligence-Based Products?

In Short: We offer products, features, or tools powered by artificial intelligence, machine learning, or similar technologies.

As part of our Services, we offer products, features, or tools powered by artificial intelligence, machine learning, or similar technologies (collectively, "AI Products"). These tools are designed to enhance your experience and provide you with innovative solutions, including AI insights, predictive analytics, and text analysis applied to radio monitoring data.

Use of AI Technologies

We provide the AI Products through third-party service providers ("AI Service Providers"). Your input, output, and personal information will be shared with and processed by these AI Service Providers only to the extent necessary to enable your use of our AI Products. You must not use the AI Products in any way that violates the terms or policies of any AI Service Provider.

How We Process Your Data Using AI

All personal information processed using our AI Products is handled in line with this Privacy Notice and our agreements with third parties. This ensures a high standard of security and safeguards your personal information throughout the process.

7. How Long Do We Keep Your Information?

In Short: We keep your information for as long as necessary to fulfil the purposes outlined in this Privacy Notice unless otherwise required by law.

We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). No purpose in this notice will require us keeping your personal information for longer than twelve (12) months past the termination of the user's account.

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymise such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

8. How Do We Keep Your Information Safe?

In Short: We aim to protect your personal information through a system of organisational and technical security measures.

We have implemented appropriate and reasonable technical and organisational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorised third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information.

Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk. You should only access the Services within a secure environment.

9. Do We Collect Information From Minors?

In Short: We do not knowingly collect data from or market to children under 18 years of age.

We do not knowingly collect, solicit data from, or market to children under 18 years of age, nor do we knowingly sell such personal information. Our Services are intended for business users and adult individuals. By using the Services, you represent that you are at least 18 years of age or that you are the parent or guardian of such a minor and consent to such minor dependent's use of the Services.

If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from children under age 18, please contact us at hello@spotwise.ai.

10. What Are Your Privacy Rights?

In Short: In the EEA, UK, and Switzerland, you have rights that allow you greater access to and control over your personal information.

As we are based in the European Union (Latvia), the GDPR applies to our processing of personal data. You have the following rights under applicable data protection laws:

Right of access: you may request a copy of the personal information we hold about you.
Right to rectification: you may request that we correct inaccurate or incomplete personal information.
Right to erasure ("right to be forgotten"): you may request that we delete your personal information in certain circumstances.
Right to restriction of processing: you may request that we restrict the processing of your personal information in certain circumstances.
Right to data portability: you may request that we provide your personal information in a structured, commonly used, machine-readable format.
Right to object: you may object to our processing of your personal information based on legitimate interests or for direct marketing purposes.
Right not to be subject to automated decision-making: you have the right not to be subject to a decision based solely on automated processing that produces legal or similarly significant effects.

To exercise any of these rights, please contact us using the contact details provided in Section 13 below. We will consider and act upon any request in accordance with applicable data protection laws.

If you are located in the EEA or UK and you believe we are unlawfully processing your personal information, you also have the right to complain to your Member State data protection authority. In Latvia, the supervisory authority is the Data State Inspectorate (Datu valsts inspekcija), reachable at https://www.dvi.gov.lv.

Withdrawing your consent

If we are relying on your consent to process your personal information, you have the right to withdraw your consent at any time by contacting us at hello@spotwise.ai. Please note that this will not affect the lawfulness of processing before its withdrawal.

Opting out of marketing communications

You can unsubscribe from our marketing and promotional communications at any time by clicking the unsubscribe link in the emails we send, or by contacting us. You will be removed from our marketing lists. However, we may still communicate with you for service-related purposes, to administer your account, or to respond to service requests.

Account Information

If you would like to review, change, or terminate your account, you can:

Upon your request to terminate your account, we will deactivate or delete your account and information from our active databases. However, we may retain some information in our files to prevent fraud, troubleshoot problems, assist with any investigations, enforce our legal terms, and/or comply with applicable legal requirements.

If you have questions or comments about your privacy rights, you may email us at hello@spotwise.ai.

11. Controls for Do-Not-Track Features

Most web browsers and some mobile operating systems include a Do-Not-Track ("DNT") feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage, no uniform technology standard for recognising and implementing DNT signals has been finalised. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Privacy Notice.

12. Do We Make Updates to This Notice?

In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.

We may update this Privacy Notice from time to time. The updated version will be indicated by an updated "Last updated" date at the top of this Privacy Notice. If we make material changes to this Privacy Notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this Privacy Notice frequently to be informed of how we are protecting your information.

13. How Can You Contact Us About This Notice?

If you have questions or comments about this notice, you may contact us by:

Email: hello@spotwise.ai

Phone: +371 66903269

Post:

SIA SPOTWISE

Pakalniņu iela 4

Tīraine, Mārupes pag., Mārupes nov.

LV-2167, Latvia

Registration No.: 40203484951

VAT No.: LV40203484951

14. How Can You Review, Update, or Delete the Data We Collect From You?

Based on the applicable laws of your country, you may have the right to request access to the personal information we collect from you, details about how we have processed it, correct inaccuracies, or delete your personal information. You may also have the right to withdraw your consent to our processing of your personal information. These rights may be limited in some circumstances by applicable law.

To request to review, update, or delete your personal information, please contact us at hello@spotwise.ai or send a written request to our postal address listed in Section 13. We will respond to your request within 30 days in accordance with applicable GDPR requirements.