Commercial spot tracking
Live todayEvery spot is a revenue line. Prove every one.
Each commercial your station airs is a contractual obligation and a revenue event. Spotwise logs and verifies every spot automatically — timestamp, duration, brand, station — so your team has irrefutable proof-of-performance for clients and a live view of spot activity across your market. No manual logs. No unverified airtime.
What it is
A verified record of everything that aired.
Commercial spot tracking is the automated recording, logging, and verification of every advertisement broadcast — confirming each scheduled spot aired as contracted, at the right time, at the right duration.
Spot tracking does two jobs for a station. It gives your advertisers proof-of-performance — the evidence that their campaign delivered as promised. And it gives your sales and operations teams a complete, accurate record of all commercial activity: tighter inventory management, smarter scheduling, faster dispute resolution.
Spotwise automates the whole workflow. Not manual logs and after-the-fact audits — every commercial captured as it airs, in real time, and stored as a verified, searchable record across every station you monitor.
- Continuous broadcast capture
Spotwise monitors your station’s live stream and captures every commercial break automatically. Each spot is timestamped, recorded, and attributed to the correct station and time slot.
- Identification & transcription
Every captured spot is analysed by the AI engine: brand identified, content transcribed, duration logged. Our proprietary AI pipeline keeps attribution accurate even when spots are short or poorly labelled in the playout system.
- Verification against schedule
Aired spots are cross-referenced against your scheduled spot log. Missed spots, wrong durations, incorrect positioning — flagged immediately, not discovered at month end.
- Proof-of-performance reporting
Verified spot data is compiled into client-ready reports — timestamps, audio clips, broadcast confirmation — ready to share with any advertiser, on demand.
Capabilities
Verification your clients can hold in their hands.
Spot tracking built for logs alone stops at the record. Spotwise turns the record into evidence — for your advertisers, your operations team, and your sellers.
- Automated spot logging
- Every commercial on a monitored station, captured and logged automatically — no manual processes, no missed spots. A complete, timestamped record of every ad aired, in your dashboard and ad library.
- Proof-of-performance reports
- Generate verified delivery reports for any campaign, advertiser, or time period in a click. Broadcast timestamps, durations, station confirmation, and audio clips — everything a client needs to confirm delivery.
- Competitor spot intelligence
- Track spot patterns on competitor stations: commercial load, inventory utilisation, ad frequency. Spot make-goods, bonus spots, and unusual loads — context for your own pricing and inventory strategy.
- Spot discrepancy alerts
- When a scheduled spot fails to broadcast, airs at the wrong time, or runs short, Spotwise flags it immediately — so your team fixes delivery issues before they become client complaints.
Who it serves
For every team that answers for delivery.
Station operations teams
Replace manual log reconciliation with an AI-verified record of every commercial broadcast. Your operations team checks discrepancies, not spreadsheets.
Client services & account management
Deliver proof-of-performance fast and answer client queries with evidence, not apologies. Verified spot data turns delivery questions into renewal conversations.
Sales & commercial strategy
Use competitor spot data to inform pricing, find gaps in rival ad loads, and position your station’s commercial environment as the premium choice.
Why it matters
Protect the revenue you have already sold.
Stop revenue leaking through missed spots
Every unlogged spot is a potential billing discrepancy. Automated tracking ensures every commercial that airs is captured, verified, and accounted for — closing the gap between scheduled inventory and billed delivery.
Advertisers who trust you, renew with you
Clients who get accurate, timely proof-of-performance trust your station more and renew at higher rates. Spotwise delivers that transparency without adding hours of manual work to your operations team.
Disputes resolved in minutes, not days
When a client questions whether their spot aired, your team answers with the timestamp, the audio clip, and the broadcast confirmation. Evidence, immediately.
Benchmark against the whole market
Spot density, average durations, break patterns on competitor stations — concrete context for where your station can differentiate on quality and environment.
See the record
Verify every spot. Protect every revenue line.
Spotwise automates spot logging and verification so your team spends less time reconciling records and more time growing revenue. See it run against your own broadcast.
Common questions
What teams ask about spot tracking.
Related solutions
Every spot, accounted for
Stop reconciling logs. Start proving delivery.
Somewhere in this month’s schedule there is a spot you cannot currently prove aired. See what verified, automated spot tracking looks like on your own stations — with your numbers.