Campaign performance tracking
Live todayAdvertisers want proof. Give them a live record.
Every advertiser asks the same question: is my campaign actually delivering? Spotwise tracks every campaign on your monitored stations in real time — spots aired, frequency, dayparts, creative rotation — so your team answers with verified broadcast data, not assurances. And when a campaign underdelivers on a rival station, your sellers see that too.
What it is
Every campaign, measured as it airs.
Campaign performance tracking is the continuous measurement of how radio campaigns deliver — frequency, timing, creative rotation, and consistency across the full run.
For a broadcast sales team, campaign data works in two directions. Inward, it confirms your own campaigns deliver as contracted — proof that retains advertisers and ends delivery disputes before they start. Outward, it shows how campaigns on rival stations are really performing — intelligence that turns prospecting from guesswork into a data-backed pitch.
Spotwise tracks campaign delivery in real time across your own stations and the stations you compete with. Your team gets a live view of every running campaign and the evidence to hold credible renewal, ROI, and switching conversations — grounded in what actually aired, not what was promised.
- Detection & classification
Spotwise identifies every campaign on your monitored stations — detecting individual spots, classifying them by brand and creative version, and following delivery across the campaign period.
- Live metric calculation
Performance metrics update in real time: total spots aired, average daily frequency, daypart distribution, station coverage, creative rotation rate, and delivery consistency.
- Trend & benchmark analysis
Spotwise tracks whether delivery is rising, falling, or holding steady — and benchmarks each campaign against others in the same category or market.
- Scorecards & alerts
Campaign-level scorecards and trend views surface in your dashboard, with configurable alerts for delivery anomalies and significant performance changes.
Capabilities
Measurement built for the renewal conversation.
Tracking that ends in a chart is half the job. Spotwise turns campaign measurement into material your team can retain, prove, and pitch with.
- Real-time campaign scorecards
- Every detected campaign gets a live scorecard: total spots, daily frequency, daypart distribution, creative versions, delivery consistency. It updates with every new ad event — no waiting for end-of-flight reports.
- Creative rotation monitoring
- How many versions a brand is running, which air most often, and when new creative appears. A direct read on an advertiser’s strategy and sophistication — context your sellers pitch with.
- Competitor campaign benchmarking
- Compare any campaign against similar campaigns on rival stations. When a prospect’s current campaign runs below the frequency they are likely paying for, your team opens the switching conversation with evidence.
- Performance anomaly alerts
- Alert rules for sudden frequency drops, unexpected creative changes, or campaigns going dark. Retention risks and competitive openings reach your team the moment the pattern breaks.
Who it serves
Built for teams accountable for campaign results.
Client services & account teams
Deliver performance updates before the advertiser asks for them. Proactive, data-backed reporting builds trust — and makes your station the transparent, accountable partner in the market.
Sales teams targeting rival advertisers
Spot brands whose campaigns are underperforming on competing stations. Open the conversation with specific delivery evidence instead of a vague promise of better results.
Commercial directors
Campaign performance across your whole advertiser base and the competitive market in one view. Catch renewal risk early; read market demand from rival-station campaign volumes.
Why it matters
Performance data that holds the relationship.
Retain advertisers with transparency
Advertisers who see clear, real-time evidence their campaign is delivering renew more readily. Campaign scorecards let your client team lead the performance conversation — before the client starts it.
Win business on rival underdelivery
When a brand’s campaign on a competing station runs at lower frequency or inconsistent dayparts, the data shows it. Switching stops being a vague possibility and becomes a data-supported recommendation.
Prove ROI with a verified record
Exactly when spots aired, how often, on which stations, at what frequency — the evidence base for ROI stories that shorten renewal and upsell conversations. Estimated spend context stays honest: modelled from panel data and rate cards.
Resolve disputes in minutes
When an advertiser questions delivery, your team answers with a timestamped, station-attributed, audio-backed broadcast record. Disputes close in minutes, not days — and the relationship survives them.
See it live
Measure every campaign. Win more renewals.
Book a demo and we will show live campaign tracking on the stations and brands your team already competes for.
Common questions
What teams ask about campaign tracking.
Related solutions
The proof is on air
Stop promising performance. Show it.
Somewhere in your market, a campaign is underdelivering right now — on your station or a rival’s. See what live campaign tracking surfaces with your stations, your advertisers, your numbers.