Competitor advertising intelligence
Live todayYour competitors built the prospect list. Spotwise reads it.
Every brand on a rival station has already been sold on radio — just not by you. Spotwise watches your competitors’ airtime in real time and turns it into structured intelligence: which brands are buying, what creative they run, how often it airs, and what they are estimated to spend. Not guesswork. A live map of the budgets you are not winning yet.
What it is
The market’s most important question, answered daily.
Competitor advertising intelligence is the systematic tracking of advertising on rival stations — who buys airtime, what they run, and how their strategy moves over time.
Every broadcast sales team faces the same question every morning: which brands are spending on radio, but not with us? Most teams answer it with anecdotes — a seller heard an ad on the drive in, a manager remembers a campaign from last quarter. Anecdotes do not build pipeline.
Spotwise answers it with data. Every ad that airs on your configured competitor stations is detected, transcribed, and attributed to its brand — building a continuously updated profile of each active advertiser: creative content, frequency, daypart preferences, station distribution, and estimated spend, modelled from panel data and rate cards. Your team sees a prospect’s full competitor activity before the first call.
- Configure competitor stations
Select the rival stations you compete with for budgets. Spotwise begins monitoring immediately, capturing every ad across your chosen competitor footprint.
- Build advertiser profiles
For every brand detected, Spotwise assembles a living profile: campaign content, ad frequency, station distribution, daypart preferences, and estimated spend trajectory over time.
- Surface strategic insights
The intelligence layer reads the patterns for you — brands ramping spend, brands running seasonal pushes, brands airing on multiple rivals but not yet on your station.
- Convert intelligence into outreach
Each profile links to verified decision-maker contacts. Export to your CRM, trigger an outreach sequence, or open the conversation with the prospect’s own current activity.
Capabilities
Intelligence that walks into the meeting with you.
Knowing who advertises is table stakes. Spotwise shows you how they advertise — and where the opening is.
- Advertiser competitive profile
- The complete picture of any active radio advertiser — every station they use, how often they air, what their creative says, and how it has all changed over time. Walk into the pitch already knowing their strategy.
- Market share & category analysis
- See which advertiser categories dominate rival stations and compare them against your own base. The categories your competitors are winning and you are missing become targeted vertical pitches.
- Creative rotation tracker
- Track how brands rotate creative, when new campaign messages launch, and how messaging evolves across the campaign lifecycle. A brand launching new creative is an active buyer — call them that week, not next quarter.
- Competitor revenue signals
- Ad volume, frequency, and estimated spend — modelled from panel data and rate cards — show which rival stations are growing their advertiser base fastest, and which advertisers drive it. Prioritise outreach by signal, not by alphabet.
Who it serves
For teams that treat market knowledge as revenue.
Sales directors & commercial leaders
Set territory strategy on data, not instinct. Spot underserved advertiser categories, see where rivals are winning, and equip every seller with the same market picture you have.
Account executives & business development
Walk into every prospect meeting knowing exactly what they currently run on competitor stations. Position your reach and audience against their real activity — specific arguments, not generic decks.
Media agencies & planning teams
Give clients a comprehensive view of competitor media activity. Ground planning recommendations in what actually aired — and demonstrate strategic intelligence your clients cannot get elsewhere.
Why it matters
Their advertiser base. Your opportunity map.
Pitch with proof, not assumptions
Show a prospect their own current radio footprint — stations, dayparts, creative — and credibility is instant. You are not guessing at their needs; you already understand their business better than they expected.
Find every brand your rivals monetise
Every advertiser on a competitor station is a prospect someone else already sold on radio. Spotwise surfaces all of them, ranked by estimated spend and enriched with verified contacts — a perpetually refreshed list of warm leads.
Time outreach around competitor weakness
When a brand’s activity on a rival station drops sharply or disappears, Spotwise flags it. That relationship is at its most vulnerable — and your win-back pitch lands at exactly the right moment.
Build a compounding intelligence edge
Every month of tracked competitor activity deepens your picture of the market. The longer you run Spotwise, the harder your advantage becomes to replicate — your rivals would need your data and your history.
Hiding in plain sight
See what your competitors are broadcasting to everyone but you.
Every ad on a rival station is a lead waiting to be claimed. Book a demo and see your market’s full competitive advertising landscape — live, with your stations.
Common questions
What teams ask about competitor intelligence.
Related solutions
The map is already drawn
Stop guessing who buys radio. Start seeing it.
Right now, on a station you compete with, a brand your team has never called is mid-campaign. Book a demo and see your market’s competitive landscape — your stations, your rivals, your numbers.